<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Hermanos Bilbao: Backstage, recomendaciones al equipo]]></title><description><![CDATA[Acá comparto el detrás de cámaras de comunicaciones que le paso al equipo de 30X.com y otras organizaciones para afianzar cultura, desarrollar habilidades y definir metas.]]></description><link>https://www.bilbaos.co/s/backstage-recomendaciones-al-equipo</link><image><url>https://substackcdn.com/image/fetch/$s_!mRC1!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F51070c63-503e-4d71-951d-f41f33acef69_960x960.png</url><title>Hermanos Bilbao: Backstage, recomendaciones al equipo</title><link>https://www.bilbaos.co/s/backstage-recomendaciones-al-equipo</link></image><generator>Substack</generator><lastBuildDate>Fri, 01 May 2026 16:07:51 GMT</lastBuildDate><atom:link href="https://www.bilbaos.co/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Hermanos Bilbao]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[bilbaos@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[bilbaos@substack.com]]></itunes:email><itunes:name><![CDATA[Hermanos Bilbao]]></itunes:name></itunes:owner><itunes:author><![CDATA[Hermanos Bilbao]]></itunes:author><googleplay:owner><![CDATA[bilbaos@substack.com]]></googleplay:owner><googleplay:email><![CDATA[bilbaos@substack.com]]></googleplay:email><googleplay:author><![CDATA[Hermanos Bilbao]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Cómo construir una cultura de alto desempeño ]]></title><description><![CDATA[10 insights en MoneyCon]]></description><link>https://www.bilbaos.co/p/como-construir-una-cultura-de-alto</link><guid isPermaLink="false">https://www.bilbaos.co/p/como-construir-una-cultura-de-alto</guid><dc:creator><![CDATA[Hermanos Bilbao]]></dc:creator><pubDate>Sun, 18 Jan 2026 22:41:54 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!U7cP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5c1a147-4dd1-4a73-b087-9b27e6dc0eb7_4284x3577.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!U7cP!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5c1a147-4dd1-4a73-b087-9b27e6dc0eb7_4284x3577.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!U7cP!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5c1a147-4dd1-4a73-b087-9b27e6dc0eb7_4284x3577.jpeg 424w, https://substackcdn.com/image/fetch/$s_!U7cP!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5c1a147-4dd1-4a73-b087-9b27e6dc0eb7_4284x3577.jpeg 848w, https://substackcdn.com/image/fetch/$s_!U7cP!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5c1a147-4dd1-4a73-b087-9b27e6dc0eb7_4284x3577.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!U7cP!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5c1a147-4dd1-4a73-b087-9b27e6dc0eb7_4284x3577.jpeg 1456w" sizes="100vw"><img 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srcset="https://substackcdn.com/image/fetch/$s_!U7cP!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5c1a147-4dd1-4a73-b087-9b27e6dc0eb7_4284x3577.jpeg 424w, https://substackcdn.com/image/fetch/$s_!U7cP!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5c1a147-4dd1-4a73-b087-9b27e6dc0eb7_4284x3577.jpeg 848w, https://substackcdn.com/image/fetch/$s_!U7cP!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5c1a147-4dd1-4a73-b087-9b27e6dc0eb7_4284x3577.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!U7cP!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff5c1a147-4dd1-4a73-b087-9b27e6dc0eb7_4284x3577.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Tuve la oportunidad de dar la charla de apertura hoy en MoneyCon, un festival espectacular que est&#225;n construyendo los amigos de <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;Mis Propias Finanzas&quot;,&quot;id&quot;:24496763,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/558b27f2-8d8c-49a7-8ea3-abb6411f1f59_1080x1080.png&quot;,&quot;uuid&quot;:&quot;c7aba273-ff00-4a31-9f1d-f49a3dde58e5&quot;}" data-component-name="MentionToDOM"></span>. Es, seg&#250;n ellos, <strong>&#8220;el &#250;nico festival de finanzas en Colombia y Latinoam&#233;rica&#8221;.</strong></p><p>Y lo que est&#225;n haciendo es incre&#237;ble: m&#225;s de 100 charlas, 80 speakers, espacios de networking, gastronom&#237;a y entretenimiento. All&#237; cont&#233; acerca de c&#8230;</p>
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   ]]></content:encoded></item><item><title><![CDATA[Shocking rules, parte II]]></title><description><![CDATA["Una buena imitaci&#243;n es la m&#225;s perfecta originalidad" - Voltaire]]></description><link>https://www.bilbaos.co/p/shocking-rules-parte-ii</link><guid isPermaLink="false">https://www.bilbaos.co/p/shocking-rules-parte-ii</guid><dc:creator><![CDATA[Hermanos Bilbao]]></dc:creator><pubDate>Wed, 14 Jan 2026 13:45:24 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!FU9D!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc6708e-e0a5-4ab7-a038-efadc8b0ec96_1920x1080.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!FU9D!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc6708e-e0a5-4ab7-a038-efadc8b0ec96_1920x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!FU9D!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc6708e-e0a5-4ab7-a038-efadc8b0ec96_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!FU9D!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc6708e-e0a5-4ab7-a038-efadc8b0ec96_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!FU9D!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc6708e-e0a5-4ab7-a038-efadc8b0ec96_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!FU9D!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc6708e-e0a5-4ab7-a038-efadc8b0ec96_1920x1080.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!FU9D!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc6708e-e0a5-4ab7-a038-efadc8b0ec96_1920x1080.png" width="1456" height="819" 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srcset="https://substackcdn.com/image/fetch/$s_!FU9D!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc6708e-e0a5-4ab7-a038-efadc8b0ec96_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!FU9D!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc6708e-e0a5-4ab7-a038-efadc8b0ec96_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!FU9D!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc6708e-e0a5-4ab7-a038-efadc8b0ec96_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!FU9D!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcfc6708e-e0a5-4ab7-a038-efadc8b0ec96_1920x1080.png 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>Desde hace unos meses he estado obsesionado intentando generar viralidad mediante distintos canales de redes sociales, atendiendo al <em>playbook</em> que est&#225;n implementando <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;a16z&quot;,&quot;id&quot;:2315700,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/$s_!-aGV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ff698a0c5-1fee-40a7-a33c-80609431ae31_400x400.png&quot;,&quot;uuid&quot;:&quot;d11c4fe3-7e90-488a-8b96-64d64a2afffd&quot;}" data-component-name="MentionToDOM"></span> , <span class="mention-wrap" data-attrs="{&quot;name&quot;:&quot;20VC&quot;,&quot;id&quot;:167903889,&quot;type&quot;:&quot;user&quot;,&quot;url&quot;:null,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d8639461-ebc1-4b52-897f-2b77407116bc_1000x1000.png&quot;,&quot;uuid&quot;:&quot;4d28d433-0100-4b5a-bee4-a4303e6d8a67&quot;}" data-component-name="MentionToDOM"></span> y otros jugadores clave, <strong>quienes entendieron </strong><em><strong>la intersecci&#243;n entre capital de riesgo y comunicaci&#243;n</strong></em><strong>, y est&#225;n invirtiendo la l&#243;gica cl&#225;sica de crecimiento</strong> bajo la cual un equipo constru&#237;&#8230;</p>
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